What Consumers Really Want: Bosch Introduces New Showroom Concept in Hoofddorp
On May 29, Bosch Home Appliances, part of BSH Home Appliances, opened its completely new showroom in the Inspiration House at Park 20|20 (Inspiratiehuis 20|20) in Hoofddorp (NL). It is the first showroom in the world to open following a new concept, where “series of products” are at the heart of the showroom. After Hoofddorp as its first location to introduce the new concept, more cities around the world will follow: Melbourne, Hangzhou, and Bangalore are the next ones the list.
Inspiration for a dream kitchen
The “series” concept allows consumers to focus on individual demands easily. They can test and try products their selves, experience the user-friendliness of all products and will be given dedicated and professional advice. Visitors to the showroom can experience fully equipped kitchens, in order to get a good impression of their taste and possibilities in the kitchen. They can experience the combination of built-in kitchen appliances for different type of kitchens and different type of people.
How about taking a look at the new showroom concept yourself? We invite you to do so either by visiting the showroom when you are in the Netherlands, or by browsing through our picture gallery.
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