Posted on 11/17/2017
via BSH Home Appliances Group
Cultural Change as a Company Strategy
Here at BSH, we know that we can only ever be as good as the people who work for us. As the leading home appliances manufacturer in Europe and the second largest in the world, we’re constantly looking for the best employees worldwide. But how do we find and retain them?
This was the topic of our Head of Leadership Development, Corporate Human Resources – Brigitte Steuck’s Keynote Speech at a recent event called “Cultural Change as a Company Strategy” at the Ministry of Economic Affairs, Transport, Agriculture and Viniculture of the Federal State of Rhineland-Palatinate.
“The current environment can be quite difficult to manage,” she says. “With factors such as digitalization changing the way we work, and so many companies competing for the top employees, it can be hard to make your mark. But, our strategic talent management program seeks to help us do just that. And, at the same time, attract potential employees with passion, purpose, responsibility and business impact – all over the world! We also want to empower and help those already working with us to make an impact.”
This is where our talent program comes in, as she explains: “We believe that personal development happens when one takes on responsibility for themselves. That’s why we, for example, changed the application process for our talent program. We really want to encourage our employees to take charge of their own development. With our talent program, we assist them with an experienced talent guide, or mentor, who can help them to take the next steps, offering a different perspective and supporting them in taking on responsibility – as professionals, leaders and executives. It’s now up to our employees to apply.”
Brigitte Steuck also had her hand in creating ‘Tomorrow is our home’ – our new employer branding concept – to address our worldwide target group of extraordinary people, in diverse and individual ways. Her work is actively shaping BSH’s future and corporate culture. As a BSH colleague and leader herself, she understands the need of constructive feedback and personal growth. She and her team have implemented a 360°-feedback as a development tool, and strategically realigned the qualification based on the Guiding Principles and the BSH competence model.
BSH Home Appliances Group
BSH Hausgeräte GmbH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions.
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