Welcome to IFA 2017. Entrance of the fair. Posted on 09/01/2017 via BSH Home Appliances Group

The Planning Process Behind Bringing Appliances to the IFA

BSH’s brands have been presenting their home appliances at the Internationale Funkausstellung (IFA) the tenth times in 2017. It requires a lot of planning to bring the home appliances and everything necessary to the major home and consumer electronics fair.

The IFA is here

As one of the world’s largest fairs for consumer and home electronics, this is one of the biggest opportunities for the brands Bosch and Siemens* to present innovations and new products to the world. Today, Jens Rohde explains the planning process behind bringing the brands’ home appliances and exhibition stands to the IFA, year on year.

This year’s event marks the 57th year for the IFA, and takes place from the 1st – 6th September in the Berlin Messe (ExpoCenter City) and hosts 1,805 exhibitors in around 159,000 square meters. Last year, the consumer and home electronics fair hosted 1,823 exhibitors from 50 different countries, and 240,000 visitors, of whom 139,000 were industry experts. Home Appliances @ IFA first appeared in 2008 and has since expanded from four halls to eleven. Bosch and Siemens take part for the tenth time now with home appliances.

The appearance at IFA requires a lot of planning, as Jens Rohde, Project Manager for Trade Fairs & Events at BSH, explains “when one IFA is over, we move straight onto the next one – it’s a year-long project. In fact, we’ve even reserved our hotel rooms already for the IFA in 2018 and have started talking to the different suppliers and providers at IFA about our plans for the stands next year.”

  • Jens Rohde Project Manager for Trade Fairs & Events at BSH; IFA 2017; Planning

Jens Rohde at the IFA in Berlin, Germany.

170 Trucks

He continues: “We’ve been bringing everything, for both of our stands, to the fair since July 31st. It took 140 trucks to bring all of our material for our stands and displays and a further 30 trucks to bring our appliances. And, for us, there were many smaller buses needed to bring us all to the exhibition site here in Berlin, on the Friday before the IFA kicks off.”

It’s a big team effort. “We have around 240 technicians here at the IFA, they fit the products from the different brands and co-ordinate with the organisers behind the event,” says Rohde. “There’s also a large team involved in organizing which products to showcase and how to present everything, a logistical team and many service personnnel and hosts here at the IFA.” It’s a big job, but “I really enjoy organizing everything every year,” he says.

To all of those coming along to the IFA, we look forward to meeting you at our stands. Come and find us in halls 3.1 (Bosch) and 1.1 (Siemens). If you can’t be there, make sure to check out the new products that are presented at the fair, right here on Stories, and on our social media channels.

*BSH Home Appliances Group is a Trademark Licensee of Siemens AG for the brand Siemens and of Robert Bosch GmbH for the brand Bosch.

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