Posted on 08/10/2017 via BSH Home Appliances Group

BSH Region North America Home Appliances Celebrates Opening of New Experience & Design Center in Chicago

Today we are sharing a story from our colleagues in the USA. Learn more about the new Experience and Design Center and visit them when you are in Chicago!

On Thursday, June 1, 2017, BSH Home Appliances Region North America officially welcomed its new Experience & Design Center (EDC), located at LuxeHome, in Chicago’s historic Merchandise Mart, with a full day of celebration. A destination for architects, designers, builders and homeowners, the center features intimate lifestyle kitchen vignettes showcasing the latest products from Gaggenau, Thermador and Bosch. The space is designed for visitors to interact with BSH home appliances, and gain firsthand knowledge of the unique features that address the needs of virtually every kitchen and home.

  • Representatives from BSH Home Appliances unveil the new BSH Experience and Design Center, located at LuxeHome in Chicago’s historic Merchandise Mart, on June 1, 2017. Pictured from left to right: Larry Santello, Showroom Manager, BSH home appliances; Chris Kaeser, VP Head of Retail Sales West, BSH home appliances; Harald Schwille, Director of IT, BSH home appliances; Christofer Von Nagel, CEO, BSH home appliances; Russ Dorsten, COO, BSH home appliances; John Iacoviello, Senior Vice President of Sales, BSH home appliances; Wayne Synder, Regional Sales Manager, BSH home appliances.

Representatives from BSH Home Appliances unveil the new BSH Experience and Design Center, located at LuxeHome in Chicago’s historic Merchandise Mart, on June 1, 2017. Pictured from left to right: Larry Santello, Showroom Manager, BSH home appliances; Chris Kaeser, VP Head of Retail Sales West, BSH home appliances; Harald Schwille, Director of IT, BSH home appliances; Christofer Von Nagel, CEO, BSH home appliances; Russ Dorsten, COO, BSH home appliances; John Iacoviello, Senior Vice President of Sales, BSH home appliances; Wayne Synder, Regional Sales Manager, BSH home appliances.

The Opening

Christofer von Nagel, BSH President and CEO, shared his insight into the role the new EDC will play for BSH . Through the new Chicago EDC, BSH will have the opportunity to collaborate directly with consumers, as well as some of the most influential architecture, development and design firms in the world. The new EDC is also an important step to further growing relationships with our distributor network in the Midwest.

The opening day celebration started with an exclusive media preview and culminated with an evening VIP reception for local retail partners, designers, architects, builders and members of the trade community from the surrounding area. The reception featured decadent bites and refreshments prepared by chefs and served in the BSH kitchens, led by Brand Directors Natascha Kruusi, Gaggenau; Beatriz Sandoval, Thermador; and Anja Prescher, Bosch home appliances.

On hand throughout the evening to help celebrate were special guests for each brand. Ingo Rasche, Master Baker, served and prepared delicious fresh baked bread and pastries in the Gaggenau kitchen; Katrina Markoff, founder of local Vosges Haut-Chocolat, shared a special selection of incredible chocolates in the Thermador kitchen; while brand ambassador Danny Seo and brand partner Dan Brunn were both on hand in the Bosch kitchen to discuss why they love to use and specify Bosch appliances.

Impressions of the EDC.

Visit us

Consumers and visitors will be inspired by the stunning space and beautiful design of each kitchen vignette, which provides the perfect backdrop for celebrating BSH’s history of innovation.
The BSH Experience and Design Center in Chicago’s Merchandise Mart at LuxeHome is located on the first floor at 222 Merchandise Mart Plaza. We encourage you to visit this beautiful space the next time you’re in Chicago!

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