Posted on 03/13/2018 via BSH Home Appliances Group

After a Record Year, BSH is on Track to Become a Hardware+ Company

At our annual press conference, the BSH Board of Management shared our successes from 2017, and laid out our plans for the future, read on to find out more.

A look back at 2017

At our annual press conference, the BSH Board of Management reported that in 2017, we continued on our road to success, by generating record profits for the eighth year in a row. Here are the highlights from our record year.

At the end of the financial year, we accumulated a turnover of 13.8 billion euros. BSH also grew faster than the global home appliance industry as a whole in 2017. As such, we have retained and strengthened our position as Europe’s number 1 home appliance manufacturer.

The Board of Management also reported an increase in sales for BSH, in all of the regions we operate in: Europe, North America, and in the Asia-Pacific, China and our T-MEA-CIS region that includes Turkey, the Middle East, Africa and the Russian Commonwealth.

We also brought on a record number of employees in 2017. Our total number of employees is now more than 61,800 worldwide! And we created 3500 new jobs around the world – 1,825 of these new jobs were opened in Europe, and around 400 in Germany – the home of our Headquarters.

And last but not least, we have increased our Research and Development investments worldwide, setting us firmly on course for sustainable growth.

All in all, 2017 was a good year for all of us, and as Karsten Ottenberg, BSH CEO, explains “we are right on track to achieve our long-term growth targets.” Now it’s time to take a look at how we plan to continue our success story well into 2018 and beyond.

Becoming a Hardware+ Company

The first thing we need to address is how the needs and expectations of our consumers are changing. “The way people live, cook, and do their housework is changing,” says Karsten Ottenberg, “we want to remain consumers’ first choice all over the world, so we’re aiming to offer people exciting new possibilities. That’s why BSH continues to pursue its transformation into a Hardware+ company that provides not just excellent home appliances, but an increasing range of digital, individual services.”

To do this, we plan to “drive forward cultural and digital change within BSH,” says Karsten Ottenberg. And, as you may have noticed, many of these changes have already begun to take place.
At the beginning of last year, we did a great deal to promote digitalization within the company and entered into a number of new business opportunities in an attempt to drive digital transformation. We also created a number of new digital services – one example being Home Connect, our digital platform for connected home appliances, and another being Mykie, our concept for a personal kitchen assistant. Both were made for the kitchen of the future.

And we’re not going to stop there! We’re expanding our range of connected products all the time. Right now, the number of Home Connect appliances that are already sold is seven-digits long, across 32 countries!

Another great example of how we’re evolving, is the fact that at the end of 2017, we acquired 65% of the start-up Kitchen Stories. We’re about to integrate their video-based, user-friendly cooking app into our Home Connect platform and are very excited to have Kitchen Stories as a part of our BSH family.