Posted on 03/08/2018 via BSH Home Appliances Group

Women at BSH: Social Media Project Manager Arzu Bayir

In the next months we will regularly introduce talented women at BSH who are leading us into new areas! Today, we meet Arzu Bayir, a Social Media Project Manager.

Arzu moved to Munich, from Istanbul, in June last year to join the Global Digital Transition Team here. In this interview, she tells us why she moved, what her career goals are and what she has planned for the future.

Hi Arzu, thank you for taking the time to chat with us. It’s so great to meet you. Firstly, how long have you been working for BSH?
I started working for BSH in December, 2012. I can’t believe it’s been 5 years already! And I actually worked for BSH for a year before that too as I worked for a software provider which ran the content management systems for our brand websites. So actually it’s 6 years in total!

What kind of roles have you had with BSH in those 6 years?
The year that I worked with the software provider, I worked primarily on the content management of the Turkish Bosch and Profilo websites. Then, when I moved over to BSH Turkey, I took care of the online marketing for the Bosch and Profilo brands for the first two years. In 2015, I was the rollout manager for the Siemens brand’s websites for my region.
During that time, Istanbul became the home of the regional Headquarters and the existing digital department transformed into the Regional Digital Transition department. At the beginning of 2017, I decided that I wanted to work abroad and applied to work in the Global Digital Transition team at the main BSH Headquarters in Munich. So here I am! I’m now working in Social Media as a project manager for user generated content.

It sounds like the past 6 years have been very exciting! What would you say are your career goals, and how is BSH helping you to reach them?
I’ve always wanted to be satisfied with my job and enjoy whatever it is that I’m doing. I’ve never really cared about anything other than that. Most of my time is spent in the office, so it’s really important for me to feel both happy and challenged at the same time.
BSH is an international and dynamic company, which offers the opportunity to work in different fields with different people from all around the world. This is my 5th year working for the company and I’ve changed departments 3 times already. I’m always working outside of my comfort zone and being challenged professionally, which I’m really happy about because it means that I can continue to improve.

You’re relatively new in Germany, why did you decide to move and what has it been like so far?
I wanted to experience working abroad and make sure that I didn’t live to regret not working outside of my home country. BSH is an international company, so I think it’s important for everyone to take the opportunity to live and work abroad if it’s something that they want to experience. The move itself was really smooth! And I was really lucky to find a flat to rent through a friend of mine. It’s also great to meet people from different countries and even some from my home country, too. Sometimes it feels good to talk in your native language and it helps when you need help with things.

What are the biggest differences between your working life in Turkey and your working life here in Germany?
The biggest differences are in time management and prioritization. The workload changes due to the global role that my team has here at the Headquarters so it’s important to prioritize the tasks properly. Also, time management is crucial because meetings take up the biggest part of my calendar, and so the rest of the precious time should be planned efficiently.

Have you experienced any cases of culture shock? And if so, how did you work through it?
The real shock for me is that I feel secure everywhere, all the time. I have the feeling that if I didn’t lock my door or I forgot my wallet somewhere then nothing would happen. Actually this happened to one of my Turkish friends here, she left her purse in the U-Bahn station and collected it from the lost and found office 2 days later with everything inside. This is something I would miss if I decide to leave Germany for good.

Would you like to stay in Germany for the long term?
I haven’t yet decided if I would like to stay for longer or not when my contract ends in December this year. I’m going to see what happens over time and then make the decision that feels best to me at the time.

What are your plans for the future?
I don’t know to be honest. I like to plan everything when it comes to my day-to-day life but planning the future doesn’t really work. I love to seize the day and embrace what the future may bring. For me, small steps make more sense because they’re more realistic. The first thing I need to work out is whether I want to stay here in Munich or go home, that’s my next step.

Thank you, Arzu – what a journey you’ve had at BSH so far! We wish you all the best for the future.

Do you know otherwomen at BSH and want to celebrate their work with an interview? Nominate them to be featured in our next article here on Stories!

  • Llona Miren 03/13/2018

    I nominate Miren because she represents all what the new generation of women @BSH stands for! She is international - Spanish native, Miren studied in France and worked at BSH France, then went on to pursue her career in controlling at BSH. I met her 3 months after she arrived in Munich during a training of BSH Academy and she impressed me! She is ambitious - from the very beginnings, Miren made an excellent impression as she is extremely motivated in what she does and definitely wants to bring things forward. Finally, She is fun and open - Miren works hard for BSH and has at the same time developed good friendships within the company, they travel together on holiday around the world with a group of colleagues! She is fully integrated and develops a good atmosphere. Miren is a great member of our company and I believe her interview would inspire many other young women@BSH!

  • BSH Home Appliances 03/14/2018

    Dear Dorothee, thank you very much for your recommendation. We will get in contact with Miren. Your BSH Stories-Team