
Ready for the Future Today?
How will the geopolitical situation change in the next ten years? What will our consumers' everyday lives look like in the future? What topics will move them in the future? And what are the expectations and needs that home appliances will have to meet in the future? Those who are aware of possible developments in the future can adapt to them flexibly and increase their resilience. But providing answers to tomorrow's questions today seems impossible. Christian Beck and Amira Füssel from the "Foresight Management" department disagree. Because they have looked into the future for BSH and developed four possible global future scenarios, which are intended to help us anticipate major developments. BSH Corporate Communications Editor Jenny Schiessl asked them how this works and what they found out.