Today, shopping must be much more than just a visit to a store: It is about creating a world of experience for customers. The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. In the article, we show you what makes the new store special and what highlights can be found there.

Greater or lesser force needed to open the door? Clear or muffled noises when pulling out the drawers? The wealth of features and design elements for our BSH refrigerators is endless – just like the different consumer needs and tastes. To combine these in the best possible way, we test them together with our consumers and thus decode the secret language of products. An interview with Joachim Pelz from Corporate Consumer Intelligence.

Can an office change the way we are working together? It sure can. Learn how the new workplace for BSH Belgium will help shape an inspirational and innovative future.

Atul Velhal has been working as a Customer Service technician in Western India for ten years. He knows quite well how to meet local consumer needs, visiting many of their homes on a daily basis. Once the pandemic hit India in 2020, however, these personal visits became a rare exception. Find out how Atul Velhal goes out of his way to keep supporting our Indian consumers despite so many challenges.

The consumer is at the center of everything we do – that has always been the motto of BSH. It’s important to understand what consumers really want. But how do you find out what that is? A brief review of over five decades of consumer research.

The Australian BSH Team successfully implemented new formats for a better work environment with a clear focus on both personal and communal benefits. The improvements that their initiatives showed so far can serve as a huge inspiration for other BSH locations – read more about them.

On March 23, 2021, the Board of Management presented BSH's business performance to invited media representatives from around the globe in its first virtual media event. Now, you get a sneak peek behind the scenes.

The BSH factory in Santander has manufactured 6 million Step Valve valves, a new milestone for the company! Find out what this success means personally for three employees.

Sometimes we have to take a look at the past to plan the future. When it comes to home appliances, BSH has always demonstrated a profound spirit of innovation, continually refining its innovative technologies and products.

Learn how Bosch and Siemens will present their exciting new products at this year's IFA.

Discover how BSH convinced families in Taiwan, a market with a dishwasher penetration rate of just 3%, to gradually turn their backs on the tradition of washing dishes by hand.

We are increasingly focusing on consumer centricity at BSH. But is that a topic only BSH is focusing on? Certainly not. We spoke with Susanne Karlein and Markus Lessing, partner and managing partner of the strategy consulting firm Envolved.

Can you imagine working for the same company for the next 25 years?In this question, we feel a sense of pride. Proud to be a companion for our employees during their professional life at BSH. Motivated to constantly create new development opportunities and perspectives. Delighted to see our employees grow.How variable and diverse such a career in the same company can actually be in practice and that there are also solutions to health problems, says our employee Franz Ostarek.

BSH colleague Stephanie talks about her voluntary service as a courier for stem cells and bone marrow.

In May 2019, BSH launched a new emerging markets product under the Bosch brand in Uttar Pradesh in the North of India – Bosch Modern Chulha. The wood stove aims to improve the cooking experience for consumers who do not have access to gas or electricity.

Innovative – the Chinese side-by-side refrigerator from Siemens fulfils consumer wishes along the entire food journey. Be inspired.

We’re all made of stories. And the stories we create, define us.Today we like to share a special story with you.

New father Johan Tufvander talks about his paternity leave at BSH.

A Diversity Week theme night in partnership with Digital Media Women shed light on this question. Here are the highlights.

Discover the highlights of the BSH Diversity Week in Munich!

Digitalization and internationalization are changing our way of working. Agile working methods replace established concepts, which were characterized by rigid working hours and room solutions.

Connected brains, built on the ideas of others, encourage wild ideas, fail early and often… there are lots of rules in Design Thinking, but perhaps one is more important than all the others: focus on the user.

Here at BSH, we know that we can only ever be as good as the people who work for us. As the leading home appliances manufacturer in Europe and the second largest in the world, we’re constantly looking for the best employees worldwide. But how do we find and retain them?

Posters, stand-up displays, advertisements – beginning today the faces of the new employer branding concept will be visible for all to see. Would you like to learn more about what’s behind it?

At an event staged for international talent, music producer René Rennefeld spoke about what employees and managers can learn from music.

Agile working methods have changed product development forever. Learn more about how this works on the example of a new generation of extractor hoods.

Denise Tan has been working with BSH for 19 years – a time characterized by excitement, change and growth, she sums up. Denise is Head of Category Management (Cooking) and Gaggenau Region Asia Pacific. To find out more about her personal story and what “Diversity” means for her, we called and caught her in her Singapore office.

Since 2011, meetings of the “English Corner” have been organized through the BSH China Training Center for the purpose of cooking, talking, or just spending time together, all while improving their English.

In Spain, BSH has developed an App that aims to improve employees’ health. The app provides three levels of exercises: Beginners, Medium and Advanced which can be chosen by the employee depending on the individual training level.