Nothing Comes From Nothing: Effortless Communication Is Hard Work

BSH Home Appliances Group is one of the leading companies in its field worldwide and also the largest manufacturer of home appliances in Europe. So of course, there is a huge amount of stories we can tell about our daily work.
In the section “Company” we talk about our day-to-day business and give insights into the most important changes here at BSH.Today, shopping must be much more than just a visit to a store: It is about creating a world of experience for customers. The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. In the article, we show you what makes the new store special and what highlights can be found there.
Greater or lesser force needed to open the door? Clear or muffled noises when pulling out the drawers? The wealth of features and design elements for our BSH refrigerators is endless – just like the different consumer needs and tastes. To combine these in the best possible way, we test them together with our consumers and thus decode the secret language of products. An interview with Joachim Pelz from Corporate Consumer Intelligence.
Atul Velhal has been working as a Customer Service technician in Western India for ten years. He knows quite well how to meet local consumer needs, visiting many of their homes on a daily basis. Once the pandemic hit India in 2020, however, these personal visits became a rare exception. Find out how Atul Velhal goes out of his way to keep supporting our Indian consumers despite so many challenges.
The consumer is at the center of everything we do – that has always been the motto of BSH. It’s important to understand what consumers really want. But how do you find out what that is? A brief review of over five decades of consumer research.
The Australian BSH Team successfully implemented new formats for a better work environment with a clear focus on both personal and communal benefits. The improvements that their initiatives showed so far can serve as a huge inspiration for other BSH locations – read more about them.
We are increasingly focusing on consumer centricity at BSH. But is that a topic only BSH is focusing on? Certainly not. We spoke with Susanne Karlein and Markus Lessing, partner and managing partner of the strategy consulting firm Envolved.
Can you imagine working for the same company for the next 25 years?In this question, we feel a sense of pride. Proud to be a companion for our employees during their professional life at BSH. Motivated to constantly create new development opportunities and perspectives. Delighted to see our employees grow.How variable and diverse such a career in the same company can actually be in practice and that there are also solutions to health problems, says our employee Franz Ostarek.
Here at BSH, we know that we can only ever be as good as the people who work for us. As the leading home appliances manufacturer in Europe and the second largest in the world, we’re constantly looking for the best employees worldwide. But how do we find and retain them?
Denise Tan has been working with BSH for 19 years – a time characterized by excitement, change and growth, she sums up. Denise is Head of Category Management (Cooking) and Gaggenau Region Asia Pacific. To find out more about her personal story and what “Diversity” means for her, we called and caught her in her Singapore office.
BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a Bosch Group company.