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Past, present and future united and within reach

Past, present and future united and within reach

Reading time: 3 minutes

In addition to the numerous innovations, BSH also takes a look back into the past.

IFA, one of the world’s leading trade fairs for consumer electronics and home appliances, is celebrating its 100th anniversary this year. After the successful summer at Bikini Berlin, the exhibition "IFA 100 The Exhibition" can be visited in the Palais at the Funkturm in Berlin. Historical exhibits and works of art by eight Berlin-based creative minds are presented. Inspired by IFA’s diverse past and innovative future, the works invite visitors to reflect on the role of technology and creativity in our everyday lives. The aim of the IFA exhibition in Berlin is to make the fascination of the trade fair tangible for people interested in technology and art. Nowadays, trade fairs are a cultural event that moves people and appeals to them emotionally. With the IFA-"time travel", visitors are invited on a journey from the beginnings as an international radio exhibition to real innovations. BSH uses this opportunity to look back on a successful history of innovation. 

Half a century of innovation

In keeping with this year’s IFA motto, we take a brief look back: BSH Home Appliances was founded in 1967 as a joint venture between Robert Bosch and Siemens. The BSH group is a strong company full of tradition and we are now looking back at more than 55 years of innovation. Because we are so close to our customers, BSH has launched numerous groundbreaking products on the market over the past five decades. For over 55 years, we have been at the forefront of innovation in the home appliance industry. Bosch and Siemens are undeniable pioneers in the white goods business. Bosch has been manufacturing home appliances since the early 1930s. For example, our refrigerators are well-known design classics from the sixties and still inspire today with their appearance and skills. Energy-saving, extra-large and intelligent, they ensure that food stays fresh for even longer. Whether cooking, cooling or washing, all our innovations have been developed to improve the quality of life at home.

Among other things, the first mass-produced electric refrigerator for private households in Europe from Bosch as well as the first food processor from Bosch (1925) and the first washer-dryer from Siemens (1976) will be exhibited in the Palais.

More economical housekeeping and family well-being - then as now

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The electric refrigerator, which was presented by Bosch at the Leipzig Spring Fair in 1933, was advertised in advertising as functional, beautiful and full of character. The model was distinguished in particular by its round drum shape, which made it stand out from the refrigerators of other manufacturers. Even then, the customer’s desire was to be able to operate more efficiently and economically through fully automatic cooling, as well as to be able to keep food and drinks fresh for longer. To meet these requirements, the technicians developed a compact refrigerator with a capacity of 60 liters, which should also fit in small kitchens. Compared to a square box, the round drum shape was more cost-effective in production and enabled a more energy-efficient arrangement of the cooling system.

More details about the Bosch refrigerator in the history blog on the Bosch homepage.

History of the Bosch food processor

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The first "Bosch Food Processor New Age I" was built from 1952 in versions A to E until 1968. This was followed by the kitchen machine types "New Age II" (from 1958 to 1968, initially built and offered parallel to the I) and "New Age III" from 1968 to 1978. The II has, in contrast to the I, the mixing bowl drive not from below, but a boom, from which, for example, the stirring brooms from above can work dough and the like.  The III then returns to construction principle of the I. In the 1979 catalog, a machine of type UM 41 appears for the first time, which again has a boom like the II (but not the second output for the mixer attachment), and in parallel the UM 3 is offered, which constructively to the III (and thus also the I) connected.

These two variants are then built parallel - so the picture concludes - through the eighties and nineties, from the beginning of the nineties with the abbreviation "MUM" and four-digit number keys.

Other interesting details, such as: " the housewife has the same daily calorie requirement as a locomotive driver to cope with her varied activity" and how this affects the development of a food processor in the history blog on the Bosch homepage.

The housewife goes out

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Siemens first came into contact with washing machines in the early 1920s. Under the name Protos, the so-called "bubble washer, the first appliance was sold in 1925, which showered the laundry overnight. It washed the clothes through permanent water circulation, had an electric heater and a shower head. So the housewife could take out the clean laundry in the morning.

In the late summer of 1956, a semi-automatic machine was produced for the first time at Siemens. This was followed by a number of further developments until 1976 when the full washer-dryer SIWAMAT 932 "Made in Berlin" was available. The drum held 5.5 kg of laundry and was equipped with a thermos blower. The program sequence became visible via a film tape display. The base board of this device served as a preliminary stage of an electrical board with plugged components. Another special feature: The SIWAMAT 932 had the first energy-saving program and a water-saving button (since 1976).

BSH all over the world.

BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a Bosch Group company.