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Munich/Cairo, March 20, 2023 (BSH) – BSH Home Appliances Group, Europe’s leading home appliances manufacturer, celebrated the groundbreaking of its first, state-of-the-art factory in Egypt and on the African continent. The ceremony was attended by members of parliament and representatives of business and industry. The plant in Egypt is an important milestone in the company's growth strategy in emerging markets.

What is the secret of success if you want to tap into a new market? Ayushi Rawat and Florian Arnold from the BSH Cooking Team in the Region Emerging Markets discovered the answer and have developed an oven for Egypt that really packs a punch. Click here and find out more!

How will the geopolitical situation change in the next ten years? What will our consumers' everyday lives look like in the future? What topics will move them in the future? And what are the expectations and needs that home appliances will have to meet in the future? Those who are aware of possible developments in the future can adapt to them flexibly and increase their resilience. But providing answers to tomorrow's questions today seems impossible. Christian Beck and Amira Füssel from the "Foresight Management" department disagree. Because they have looked into the future for BSH and developed four possible global future scenarios, which are intended to help us anticipate major developments. BSH Corporate Communications Editor Jenny Schiessl asked them how this works and what they found out.

Stress, exhaustion, rising prices, war, health complaints, raising children, or partnership issues - the concerns of BSH colleagues who contact one of BSH's numerous Employee Assistance Programs (EAP) are manifold (topics based on a survey conducted by the Fürstenberg Institute, Germany's EAP program).