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Opening of the first BOSCH Brand Store in Belgium

Opening of the first BOSCH Brand Store in Belgium

Reading time: 4 minutes

Today, shopping must be much more than just a visit to a store: It is about creating a world of experience for customers. The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. In the article, we show you what makes the new store special and what highlights can be found there.

Four people are in charge of welcoming the 23,000 or so people expected in 2021/2022.
An ambitious objective worthy of this new venue!

Where is the store located and what can customers expect inside?

The store is located on the Tour & Taxis site in Brussels, which is also home to the new, modern office of BSH Home Appliances Belgium. The whole site is built in the monumental former freight station ‘Gare Maritime’, which was transformed into a contemporary, lively, covered quarter in the city with a vast square, courtyard gardens, strolling streets with shops, pubs, restaurants, hotels, and offices.

This is where you will also find the new BOSCH Brand Store:
With a total size of over 400 m², customers are welcomed in a bright, modernly designed space where the DNA of the Bosch brand is palpable. The products are perfectly presented thanks to the concept developed by the German service provider "Schmidhuber" and the excellent work of the Belgian service provider "Creaplan". There, customers can explore the BOSCH product world and experience the brand's new innovations up close. Of course, competent store employees are available for consultation.


How many visitors will be expected per year or per month? 

At the beginning, 23,000 visitors per year are expected in the store. By 2025, this figure is expected to rise to 30,000 visitors per year.

At the Food Market in particular, which is located near the new store, 4,000 visitors per day are expected within a few months. Therefore, it is very difficult to estimate the exact percentage of people who will enter the BOSCH store.


What was the first product sold in the store?

The opening was a great success, and the customers were impressed by the design of the store and the architectural highlights, which give the store a fascinating atmosphere.

Only one hour after the opening, the first free-standing fridge was sold: our first customer was a charming lady, who sat comfortably in the lounge area, enjoying a good coffee, and listening carefully to the Store Manager’s advice.


We look forward to welcoming you to the new store!

BSH all over the world.

BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a Bosch Group company.