Florian Oberkofler's career started in his parents' confectionery and led him to BSH to become the Head of Business to Consumer for small Home Appliances in Germany. How did he take on this exciting career path? In an interview, he tells us why his professions are not as different as they seem at first glance, about the courage to change and what benefits come from his varied experiences.
The Internet of Things (IoT) is changing how we live – homes are becoming smarter, factories more efficient, and climate-friendly solutions allow for a healthier and more sustainable life. Find out how BSH adapted the #LikeABosch campaign to address the needs of our home appliance consumers in Europe.
At BSH, we are deeply connected with the future. Through modern technology trends and innovations, we are constantly seeking to improve quality of life at home for our consumers. But we know this is not enough. True power to shape the future lies in the hand of today’s youth, in this case: The protagonists of our Turkish project Makers of Tomorrow.
BSH is known for its commitment to delivering products and innovations that help improve the quality of life at home. Within the Region North America, Bosch is one of our brands that makes local consumers smile. From quiet and top-performing dishwashers, efficient laundry care, and an array of refrigeration and cooking products that bring quality performance and design together, the brand has a reputation for exceeding consumers’ expectations.
Fayez Makdesi analyzed the biggest sources of noise in the prefabrication area at our location in Bretten and successfully developed protective measures. Reducing noise in the workplace is a local milestone to "Zero Harm," the company-wide strategy which always puts the safety of our employees first.
The consumer is at the center of everything we do – that has always been the motto of BSH. It’s important to understand what consumers really want. But how do you find out what that is? A brief review of over five decades of consumer research.
In a world where, in recent months, contact between people has been difficult, innovation and new technologies are taking hold and shaping brand-new forms of human interaction and communication. That is why BSH has integrated Virtual Reality (VR) as a commonly used tool in its factories globally.
BSH understands sustainability holistically in its three dimensions: People, planet and profit. We constantly develop and manufacture innovative products that improve quality of life at home, we minimize our environmental footprint, and we take social responsibility. Therefore, we are thrilled to announce collaborations with two impactful organizations.
BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a Bosch Group company.
