
The sustainability journey has already started traction in India - Home appliances can help to overcome major challenges
We give our all for improving our consumers’ quality of life at home. To understand what moves them when it comes to sustainability, what they expect from companies like us and how they are trying to live more sustainably, we reviewed the results of recent Kantar consumer studies. The results? While sustainability is a globally relevant issue, the specific challenges, living conditions and personal expectations vary greatly from country to country. Therefore, we will take an even closer look at four different countries in the upcoming weeks – starting with India. Let’s find out together what's on the minds of Indian households. Because every journey starts at home.