Elif Haliloğlu Ürkmez: Her Pursuit for Inclusion at BSH

As one of the worldwide leading manufacturers of home appliances, we’re always on the move. Whether it’s innovative technologies, the latest work methods, exciting seminars or our involvement in the protection of natural resources. We have a lot of stories to tell. Here on our corporate blog these stories have their place. Have fun reading and discovering them!
Stock up, have more fresh fruits and vegetables at home, shop only once a week. Siemens is teaming up with kitchen furniture manufacturers to help create space in built-in kitchens. This fall, Siemens launches a fully integrable fridge freezer combination for an almost 2-meter-high niche. Jörg Jaugstetter, Product Manager in the Cooling Division, talks about the development, the uniqueness and expectations of the new helper in the kitchen.
Siemens demonstrates smart solutions for the Intelligent Kitchen. The centerpiece of the Siemens booth is the Intelligent Kitchen: an environment which helps its users to optimize everyday tasks, enrich their lives and be more sustainable. It consists of an entire (eco-)system of appliances whose design interacts just as perfectly as their digital applications. Flexible control is possible via the Home Connect app or the Siemens Smart Kitchen Dock, just one of the many features that visitors to the trade fair will encounter at the live cooking shows this year.
This year's IFA - the world's leading trade fair for consumer and home electronics - takes place in Berlin, starting on September 1st. This is the perfect occasion for BSH to present its innovative appliances, services and intelligent technologies from all product families and to showcase its Bosch, Siemens and Home Connect brands. We summed up some of the highlights for you:
Where will the next breakthrough in home appliances come from? To explore this question, we gave our employees’ kids and generative AI exactly the same task: invent a fantastical appliance that takes away all those tedious chores at home. The outcome? Well, let’s just say the results are fun – and above all smart! And now that we’ve picked out some of the best creations, you can join in and vote for your favorite fantastical home appliance!
BSH Italia has a brand new home in Milan. Conceived by Loop Design Studio, a boutique architecture and design studio based in Milan, the new headquarters is located on the Bosch Italy Campus in the revived Portello district of fashion’s capital city.
Our Diversity Champion Alina Budianska knows what it is like to come to a new country without speaking its language or knowing its culture: She moved from her home in Ukraine to Poland and started to work as a production worker at BSH’s dryer factory in Łódź in 2017. Being an ambitious person, Alina spent her free time learning Polish on a company-sponsored course and was promoted to TPM Leader. Due to her engagement with new employees from diverse cultural backgrounds, Alina’s colleagues see her as a great inspiration and role model, which is why they nominated her as one of BSH’s Diversity Champions. Find out more about her new role and how she actively fosters Diversity, Equity and Inclusion (short: DEI) in her daily work by watching the interview.
Learn more about the knowledge we accumulated from working with startups, how they navigate the uncertain times through proactive action and build resilience, and how we can benefit from collaborating with startups building corporate business resilience.
BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2022, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a Bosch Group company.