Invented for Life: Reimagining the North American Dishwasher
Innovation is an important topic for BSH and its 14 brands – worldwide. Today our colleagues from North America give insights into their current activities and share their story.
At the home appliance brand Bosch, the mantra is “Invented for Life.” For our teams in North America, it’s these words that inspire us to create simple innovations that offer profound benefits.
For more than a decade, our dishwasher has held the title as the quietest dishwasher brand in North America. And while we are honored to achieve this accomplishment, our relentless pursuit of helping consumers means that we never rest on our laurels. Inspired by our desire to simplify life in the kitchen, we’ve developed a new dishwasher line that is truly inspired by and invented for the consumer. Here’s a glimpse into our research about how consumers live their life in the kitchen.
Load it Your Way
Loading the dishwasher is a very personal process. And when it comes down to it, we all like to load the dishwasher our own way. Enter our latest innovation: the MyWay rack.
Through efficient, purposeful design, the new MyWay rack provides a designated space for hard to fit items like cereal bowls, spatulas, or whisks, without removing space from other parts of the cavity. While the end result might allow us to offer the industry’s largest third rack, we are also proud of the fact that this innovation offers more space and flexibility to consumers as they load their dishes.
Flexibility Designed for You
After studying how American’s load the dishwasher, we’ve learned that consumers often feel that the tines on the lower rack are too close together. This makes it hard to load larger items such as pots, pans, casserole dishes and bowls, leading to an inefficient use of space, or worse, hand washing dishes that don’t fit.
Our new, adjustable FlexSpace Tines help make room for these larger items by providing the option to fold back every other tine in one simple step. Kitchen clean up just got a whole lot easier.
Through our research we’ve discovered that the most common source of frustration for American’s when it comes to loading and unloading the dishwasher is stubborn racks with off-track sliding systems that are difficult to operate. To us, this scenario is unacceptable, which is why we created our new EasyGlide Wheels.
The new EasyGlide system simplifies loading and unloading the dishwasher by using ball bearing wheels to provide a smooth glide in the racks. This system requires less force to operate, making it easier to control fully loaded racks.
Simple, flexible, and easy to use are the hallmarks of the Bosch dishwasher. You can watch this video to learn more about the innovations of our new line of dishwashers.
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