Posted on 07/10/2019 via BSH Home Appliances Group

Portraits from China: Jiaqi Deng

In our second interview in the China series we talked to Jiaqi Deng, Head of Consumer Experience (UX) China.

What’s your name?
Chinese name: Deng, Jiaqi
English Name: Sofia

What’s your background?
I’m from Jiangsu Province in China. I studied in Nanjing (the capital of Jiangsu) and got my Bachelor’s degree in 2005 and an MBA at Nanjing University in June 2019 (in-service education). I am married and have a five-year-old son. I started my career in 2009 at Suning, which is one of the biggest domestic appliance dealers in China, where I worked as a management trainee. Two years later I joined BSH. My first job here was as an OD specialist (organization development) in the Product Office department, and two years later I became a Project Manager chairing various projects. One and a half years later, I became the Team Leader of the OD team. Then I transferred to Marketing in 2016 as a new career option. I was responsible for cross-functional projects and reported directly to the head of Marketing. I just took on my current position – head of User Experience – in October 2018.

What made you choose BSH?
Frankly, I was looking for a job and BSH offered me one. I didn’t think too much about it at the time. If I asked myself what’s made me stay at BSH for such a long time, my answer is the people. At BSH all over the world, there are many people who are extremely professional in their various fields, and they do everything with such humility. I love working with them, and I’ve gained a lot.

Please describe your role and responsibilities at BSH.
I’m head of the UX team, which has three team members. Our responsibilities are: lead/conduct Region Greater China (RGC) UX projects, manage UX-related activities; collaborate with global UX teams on global UX projects; and drive the consumer-centricity transformation in RGC with the support of Corporate UX.

What’s so special about working at BSH China?
We’re respected at BSH China. I’ve learned that most of the leaders don’t give commands to their subordinates; rather they support them. We express our ideas and opinions freely, even if they might be different from our superiors’ views, and our different opinions are respected by others. And work and life are balanced here. We don’t have 996 at BSH China. Many Chinese companies practice 996: this means starting at 9:00 in the morning and ending at 9:00 in the evening, six days per week. It’s interesting to think about how, if we’re not working like that, we can increase our efficiency and still beat our local Chinese competitors.

Do you have a hobby – and if so, why are you passionate about it?
I love traveling with my family. We’ve experienced a lot in other cities and countries, we’ve learned from each other, and we grow with each other. It’s also interesting to see the world through a kid’s eyes, which reminds us to love and respect each other.

What’s your favorite BSH product or your favorite BSH innovation?
The clothes dryer. The rainy season isn’t a problem for us anymore, we still can wash and dry clothes every day. Even in winter, we can wash and dry our down jackets so they’re like new: The sun can’t do that!